We’re in the age of personalization, are you ready?

We’re in the age of personalization, are you ready?

Advisors who want to reach new clients and keep their current ones will need to find more ways to bring personalization to their practice and deliver portfolios that align with their values.

Jack Casady

Next era in ESG investing
December 15, 2022

We are living in the age of personalization. Every sector is finding new ways to make each experience feel individualized and unique, from getting a coffee that’s made “just for you” or shopping online, more and more customers are asking for it to feel personal, so why should investing be any different?

A recent study by McKinsey saw that since 2021, 71% of consumers expect companies to deliver personalized interactions, and in fact, many were frustrated if the experience was not personalized to them. The study also exposed the important connection between brand loyalty and personalization, 80% of consumers are more likely to refer others to a company that is more personalized than if they are offered the same one-size-fits-all experience. 

Another study by Forbes and Temenos, equally highlighted that the success of wealth managers hinges on the ability to leverage technology to bring personalization into their practice. Most importantly, the study highlighted that while most wealth managers (64%) said they could perform a highly personalized service, a third said they were unable to personalize to the level they wanted to.

As we reach a great transition of wealth, where trillions of dollars will move between generations, offering personalization of portfolios to each client's values will be imperative to reach these new investors and bring more added value to your practice.

Achieving this level of personalization, however, can be challenging and time-consuming for any financial advisor. 

Now more than ever clients are requiring that their portfolios align with particular issue areas, like no guns, pro-clean energy, anti-pharma, or pro-pharma. Finding a portfolio to fit their requests can be time-consuming and difficult to find investments that align with your client's needs and achieves strong financial performance.

Attempting to find funds or companies that align with each client’s values can be an endeavor, but not offering this level of personalization could lead to lower retention of clients. 

Leveraging technology can be an effective way to offer this level of hyper-personalization without increasing the time spent to cater to each client's distinct needs and desires.

Portfolio Customization without the hassle

To help deliver on the increasing need for personalization, we’ve built a Portfolio Designer that aims to help deliver personalized portfolios at scale. 

Our Portfolio Designer allows advisors to select an existing model portfolio and customize them to each client's requests and values, all while delivering the same or better financial performance with a higher percentage of values alignment in the portfolio.

The process is simple, after selecting the starting portfolio, cause areas to align with, and what financial metrics to optimize with, the generated portfolio is generated at the press of a button,  with the portfolio with alterations showcasing the top fund alternatives that bring higher values-alignment while optimizing for financial performance parameters. Then, easily save the new portfolio on our platform, export to an integration partner, or build reports to highlight how the new portfolio generates impact across key metrics. 

Being able to deliver a personalized experience for your clients can both elevate your client experience and bring added value for clients so they feel individually valued instead of just another client in the same portfolio as everyone else. 

Welcome to the era of personalization. 

If you're interested in learning more about the new Portfolio Designer, schedule a demo with our team.

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