Impact Reporting & Metaphors

Metaphor Metrics

Emotional resonance: Translate investment impact into everyday terms
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‍Coverage examples:

COVID hospitalizations

Asthma attacks

Fish harmed from plastic

Homes poered by clean energy

Cars off the road

Women in management roles

People affected by data breaches

Drunk driving incident

Screenshot of our Metaphor Report showcasing investment impacts in clear and understandable calculations

Full transparency with verifiable numbers

Trust

Numbers are explained - no black-box output

Narratives

Tell a story of how Celanese contributes to asthma cases through pollutions
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Compliance

Justify all numbers presented

Explainability

Feel confident to answer difficult questions

Compare your portfolios to prospective clients

Relative Comparisons: How much better is a portfolio on each issue of concern

Customize: Comparison of issues that matter most to your clients

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image of the portfolio impact comparison report

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